Sunday, September 5, 2010
better presentation: don't TELL
The key to a good presentation is pitching it right so before you begin ask questions; really 'show don't tell' and not with clip art; and give the main ideas centre stage – cut the supporting cast of characters, says Dan & Chip Heath in Fast Company.
Spoiler alert (possibly akin to telling you Romeo and Juliet both die) but nonetheless spoiler:
Curiosity must come before content. Imagine if the TV show Lost had begun with an announcement: "They're all dead people, and the island is Purgatory. Over the next four seasons, we'll unpack how they got there. At the end, we'll take questions." We've all had the experience of being in the audience as a presenter clicks to a slide with eight bullet points. As he starts discussing the first one, we read all eight. Now we're bored. He's lost us. But what if there had been eight questions instead? We'd want to stay tuned for the answers.
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